Persuasion Code 6 Simplify your persuasion process in order to never get lost in your own BS.
Most people think that the more information you give the better. The opposite is true. There is no way that anyone can keep track of that much information.
This is where so many people make their biggest mistake. They over complicate what they are trying to do and end up triggering the freeze response in their client, prospect ot even employee.
All you need is this:
1 clear outcome
1 good primal feeling
1 direction you want someone to go.
That is all!
If your process is more complicated than that then your own BS is getting in your way.
You are creating objections. You are creating uncertainty. You are stopping the persuasion process dead in its tracks.
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